The Born to Win philosophy is both “profoundly simple” and “simply profound.”
The concept that you have to plan to win and prepare to win before you can expect to win is simple, but simple doesn’t mean it’s necessarily easy, and when you dig a little deeper, you understand just how profound it really is. In my career at Ziglar (I tell people I have been in the business for forty-six years, since I am forty-six years old), I have worked with many individuals and companies who are seeking a higher level of success.
One of my previous roles in the company was to market “success” seminars. Through the years we have come up with many interesting and compelling seminar titles and marketing headlines. The idea in a headline is to make it state exactly what the prospects really want so that they take action right away. The following headline is my all-time favorite, although for obvious reasons we never used it: “Success the Easy Way in 5 Minutes or Less—GUARANTEED! Or Double Your Money Back.” Yep, that pretty much sums up what almost every individual and company is looking for!
The bad news is there are no “magic pill” solutions that allow you to achieve success “fast and easy.” However, there are several success strategies that will allow you to achieve a higher level of success faster and more easily than you thought was possible—and that is what this book is about, to give you a road map for success in pure and simple language. Don’t get me wrong, winning doesn’t come without work, but focusing on the proven steps and processes to winning will allow the journey to be faster and a ton more fun.